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Swimming Pool News reports from the UK Pool & Spa Conference at Oxford
Five
year plan key to the
future
A five year plan for the British Pool & Spa Federation is essential to offer strategic direction for the industry – that was the conference view of Jamie Adams, outgoing President of the BSPF.
"Having a plan is one thing but making it work and getting the desired results on time is another so annual action plans are being drawn up to ensure we meet our objectives."
He said that for many of the newer companies in the specialist trade it was the first time they will have experienced the challenges of surviving a slow down.
"We have unfortunately already seen some early casualties and regrettable I can't help feeling that there may be more ahead.
"Our industry is faring reasonably well in the face of the third summer of poor weather and a harsh economic climate that has not been seen since the early nineties with probably our hot tub and above ground pool sales most feeling the squeeze.
"Rising fuel and energy prices, increased overheads and a slow down in the market with the much talked of credit crunch by the press who seem hell bent to make us feel as miserable as possible has, to quote one SPATA member make each sale feel like ‘a victory’."
He said he wondered if there was ever a better time to be a member of a well organised trade association that knows where it is going and is working hard on behalf of its members to offer a great package of benefits.
He added that in the face of such an uncertain economic future it is vitally important that the BSPF provided clear leadership to the other trade associations strengthening their position and allowing them to provide the best service.
"On the creative side PIP, the Pool Industry Promotion committee is busy working on the development of a new and robust marketing plan that over the coming year will see a range of initiatives being implemented.
"In addition to helping grow retail sales by developing the awareness of pools and spas to the consumer on both a regional and national basis effort will also be put into developing our relationship with existing members."
<< Back to conference index
Swimming Pool News reports from the UK Pool & Spa Conference at Oxford
A five year plan for the British Pool & Spa Federation is essential to offer strategic direction for the industry – that was the conference view of Jamie Adams, outgoing President of the BSPF.
"Having a plan is one thing but making it work and getting the desired results on time is another so annual action plans are being drawn up to ensure we meet our objectives."
He said that for many of the newer companies in the specialist trade it was the first time they will have experienced the challenges of surviving a slow down.
"We have unfortunately already seen some early casualties and regrettable I can't help feeling that there may be more ahead.
"Our industry is faring reasonably well in the face of the third summer of poor weather and a harsh economic climate that has not been seen since the early nineties with probably our hot tub and above ground pool sales most feeling the squeeze.
"Rising fuel and energy prices, increased overheads and a slow down in the market with the much talked of credit crunch by the press who seem hell bent to make us feel as miserable as possible has, to quote one SPATA member make each sale feel like ‘a victory’."
He said he wondered if there was ever a better time to be a member of a well organised trade association that knows where it is going and is working hard on behalf of its members to offer a great package of benefits.
He added that in the face of such an uncertain economic future it is vitally important that the BSPF provided clear leadership to the other trade associations strengthening their position and allowing them to provide the best service.
"On the creative side PIP, the Pool Industry Promotion committee is busy working on the development of a new and robust marketing plan that over the coming year will see a range of initiatives being implemented.
"In addition to helping grow retail sales by developing the awareness of pools and spas to the consumer on both a regional and national basis effort will also be put into developing our relationship with existing members."
<< Back to conference index