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The adventures of the Heatstar travelling bears
A SPATEX promotion from heat pump specialists Heatstar has ended with an around the world story of teddy bears and photographs in glamorous international locations. At the last two SPATEX exhibitions Heatstar as part of their 30th anniversary celebrations started to give away a promotional teddy bear kitted out in the company logo. “It was just part of a promotion at the show but it went really well and we ended up giving away 400 or 500 teddy bears,” said David Hayles, Heatstar’s Technical Manager. But it’s what happened next which caught the company by surprise.

Added David: “Photographs started to come in by email of the Heatstar teddy bear from locations all over the world – Australia, China, New Zealand. It all came as a bit of a surprise but all the photographs clearly showed what part of the world they came from. It wasn’t just one person – the email addresses were from different people so there’s a bit of a theme running through this. It’s been great to see though and shows how creative people can be. It’s ended up a great promotion for us.”












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