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Viking Spas Appoints Lloyd Burden As European Sales Manager
Viking Spas, Inc., a Michigan-based manufacturer of hot tubs and wellness products, has appointed Lloyd Burden as European Sales Manager to drive International growth. Effective immediately, the addition to the Viking team supports the company’s continued investment in expanding its global footprint and strengthening partnerships across Europe.

Lloyd brings more than 20 years of experience in the hot tub and wellness industry, with deep expertise across Europe and the broader EMEA region. He has held senior leadership roles with Hydropool and Jacuzzi Group, where he was instrumental in developing dealer networks, driving brand growth, and executing international sales strategies. Lloyd began his career in 1993 and has since played a key role in expanding brands across Western Europe and beyond.

In his new role, Lloyd will focus on strengthening relationships with existing partners while expanding Viking Spas’ dealer network and identifying new opportunities for growth across key European markets.

"Lloyd’s experience, industry credibility, and understanding of the European market make him a strong addition to our team," said Thomas Whell, Vice President of Sales at Viking Spas.

"We place a high value on long-term relationships with our partners, and Lloyd will play an important role in supporting our customers and accelerating our growth across Europe."

Based in Chelmsford, Essex, UK, Lloyd will lead Viking Spas’ European sales efforts, providing closer engagement and enhanced support to partners throughout the region.

For more information contact Viking Spas on +1 616 248 7800 or visit www.vikingspas.com





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